The Agency of the future

• Mega / Global Trends in the Advertising and Communication Business
• What do clients want? Dealing with the client of the future
• Follow the money. Next-generation operating models for Advertising / Marketing Agencies: new operations, new revenue streams
• The future of advertising

 

Συζήτηση Στρογγυλής Τραπέζης:

• To μέλλον των εταιριών διαφήμισης και επικοινωνίας στην Κύπρο
• What do clients want? Τι είναι οι απαιτήσεις του πελάτη του μέλλοντος? Είναι τα διαφημιστικά γραφεία στην Κύπρο έτοιμα για μετεξέλιξη?
• Παλιά revenue streams Vs νέα revenue streams

 

Digital Marketing – Social Media Advertising – Content Marketing – Influencer Marketing

• The new rules of digital marketing: Digital marketing trends
• Digital Brand Marketing
• Social Media Advertising
• Content Marketing – Viral content and real-time community engagement
• Facebook
• Instagram
• Tik Tok
• Integrating TikTok into Your Broader Marketing Strategy
• Learn how to align TikTok campaigns with other marketing channels for maximum impact.
• Influencer Marketing Trends

 

The Future of Media: Οι παγκόσμιες αλλαγές στον χάρτη των Media:

The media landscape is evolving at a rapid pace, driven by technological advancements, shifting consumer behaviors, and societal changes. As we navigate this dynamic environment, it’s crucial to understand the key trends shaping the future of media and entertainment. Overall, the future of media consumption is likely to be more personalized, interactive, and mobile-first. As technology continues to evolve and new platforms emerge, companies will need to stay agile and adapt quickly to changing consumer behaviors and preferences.

• Οι μεγάλες τάσεις και η μετεξέλιξη των ΜΜΕ
• Πως οι όμιλοι μέσων μαζικής ενημέρωσης μεταμορφώνονται για να είναι βιώσιμοι και κερδοφόροι
• Οι σεισμικές αλλαγές στο media ecosystem στην Ελλάδα τα τελευταία χρόνια

 

Artificial Intelligence and Data Management in Advertising / Communication 

Creating Brands that Consumers Love  

• The strategies behind some of the world’s leading brands
• Creating Brands that Consumer Love: how leading brands are approaching brand-building, creativity, and consumer behavior
• Understanding consumer motivations and how to drive behavior and build lasting customer loyalty
• Brand strategy and creative excellence: how brands can effectively position themselves in a fragmented world
• How brands can leverage data, measurement, and emerging media to enhance marketing effectiveness and unlock new opportunities for brands.