Pierre-Emmanuel Berthier

Co-founder/ Director, eMazing-retailing

Why guess when you can simulate? Pierre began his career in 2010 at Procter & Gamble, spending seven years mastering market research. Recognizing that traditional surveys failed to capture digital shelf complexities, he founded eMazing to revolutionize e-commerce testing. Pierre specializes in building exact, high-fidelity replicas of platforms like Amazon, Sephora, Uber Eats, and global e-pharmacies. By pioneering immersive shopping simulations, he empowers brands to safely A/B test packaging, PDP layouts, and pricing models risk-free. Pierre bridges the gap between data and real-world behavior, turning digital commerce insights into predictable, scalable growth.