Andrea Hadjivasiliou has been ‘living’ in the world of brand transformation, for more than 18 years and she has been nothing but a passenger in this journey. Fascinated early on with the way the mind of the consumer works, she has kept herself busy enough in staying curious about all the things she doesn’t know and challenge the things she does know. Today, she is the Chief Operating Officer at Partners Connected Communications and has had the privilege of working on some of the biggest projects led and for some of the most intriguing brand names in the Cyprus market. Her professional path at Partners, begun as the Business Development lead, then moved on as Client Services Director, giving her the opportunity today as COO, to share her knowledge and expertise on various facets relating to connected communications. The prior affiliation of the agency with the network of VML, gifted her with an abundance of insights, new methods and strategy models that proved to be extremely useful for the agency’s client portfolio. Eager to further examine the challenging and ever-changing world of communications, she continues to play a vital part in carrying out agency led market research, in understanding how the trends and the communications’ environment affect consumer behavior today.
