With studies in linguistics in Germany, Tasia Yiannara Yiallourides is one of the leading figures in the field of communication in Cyprus, with her strengths being strategic thinking and consulting. Tasia is considered one of the most recognized and effective professionals in the fields of Advertising and Public Relations, especially in image building and crisis management. She invests in introducing innovative ideas and business models, and her passion lies in developing new talent. She is the President of the Cyprus Federation of Business and Professional Women (BPW Cyprus), a member of the international BPW network. Her focus is on the advancement of women in the professional and business arena, equal participation of women in decision-making centers, and their rise within the business hierarchy.