With over 10 years leading media partnerships and brand activations for major media groups in France and the sports industry, she took a pivotal step in 2024 by relocating from Paris to the European capital – Brussels. She currently leads as Head of European Membership & Industry Relations at EACA, the European Association of Communication Agencies. In this strategic role, Laure fosters co-creation and cross-border collaboration among EACA’s members and industry partners to set high standards that elevate the relevance, visibility, and reputation of Europe’s communications industry, while strengthening EACA’s position as the authoritative agency voice across the sector.