Christina Kokkalou is the founder and Managing Director of IMR/University of Nicosia™, one of the leading Data Analysis and Strategic Consultancy organizations in Cyprus. With over 25 years of industry expertise, Christina has partnered with top-tier organizations, including major banking institutions, to deliver impactful, data-driven strategies that align with the complex demands of the financial sector. Under her leadership, IMR has been at the forefront of digital transformation, establishing a Market Business Intelligence unit. This unit offers innovative, customized solutions through advanced real-time and predictive analytics, enhancing customer experience, strengthening the bank’s public image, refining market positioning, and enabling precise customer profiling and segmentation. It also supports the development of new products and services, ensuring that financial institutions remain agile and responsive to market demands.
