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PRODID:-//IMH Business//ICS Event Generator//EN
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UID:imh_69f88c3ec5d744.39189864@advertising.imhbusiness.com
DTSTAMP:20260504T120830Z
DTSTART:20260619T053000Z
DTEND:20260619T110000Z
SUMMARY:23rd Marketing\, Advertising\, Media & Communication Conference
DESCRIPTION:We live in an era defined by attention. It shapes what we buy\, what we believe\, who we admire\, and how brands grow. Today\, that attention is overwhelmingly captured on social media — through feeds that flicker to life hundreds of times a day\, shaping behaviours in ways no other medium ever has.\n&nbsp\;\nFrom Gen Alpha discovering products through TikTok creators…\nto Gen Z choosing brands that align with their values…\nto Millennials and Gen X researching\, comparing and converting within Instagram and Facebook ecosystems…\nto Boomers adopting digital behaviours faster than anyone predicted…\n&nbsp\;\nEvery generation is now part of Generation Social.\n&nbsp\;\nSocial platforms have become the public square\, the shopping centre\, the newsstand\, the television and the customer service desk — all in one. They are where loved brands are built and forgotten brands fade. Where reputation is negotiated in real time. Where ideas take flight or fall silent. Where trust is earned — or lost — in seconds.\n&nbsp\;\nAs the digital world evolves\, the mandate for business leaders becomes clear:\n\nUnderstand the platforms that shape culture\nMaster the influence that drives decisions\nLead teams that can turn attention into growth\n\n&nbsp\;\nThis is no longer “marketing”. This is modern leadership.
LOCATION:Hilton Nicosia Hotel\, Cyprus
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