George Zervides is a marketer who believes brands should inspire through vision, mission, and meaningful purpose. With decades of experience in advertising, he has guided strategies for leading local brands and global megabrands alike. Passionate about psychology, consumer behavior and education, he is an Adjunct Professor at the University of Nicosia since 1995, sharing insights with the motto that knowledge only becomes power when it is shared. Today, George advises organizations on marketing strategy and customer experience, while also delivering executive trainings as a Certified Trainer accredited by the Human Resource Development Authority of Cyprus. His expertise spans Strategy, Organizational Culture, and Soft Skills development. His mission is not only to craft impactful strategies but also to help shape people, teams, and cultures.

Jason Beckley is a world leading international brand consultant, who works with leading consumer brands, creating high impact growth plans Over a 25-year career in fashion, luxury, lifestyle and sportswear, he has worked with some of the world’s most recognised brands, including Nike, Puma, Alexander McQueen, Alfred Dunhill, Clarks, and Ralph Lauren. Through his consultancy practice, he has advised organisations including Prada Group, Esprit, Ted Baker, HEAD, and ASOS on brand strategy, marketing transformation, go-to-market planning, consumer engagement, and commercial growth. Jason specialises integrating business performance with brand relevance, his work sitting at the intersection of culture, commerce, consumer behaviour, and creativity – translating complex challenges into clear strategic direction and actionable growth plans. Creative Review – Top Creative Leaders (2019) The Drum – Grand Prix Award Winner (2018) D&AD – 2014 Forbes – World CMO (2013) Keynote Speaker – Diageo World Brand Conference Keynote Speaker – China World Luxury Conference Keynote Speaker – Wunder Conference Keynote Speaker – Altitude Conference.

Clive Roach is a highly experienced Social Media Marketer with 15+ years shaping global digital strategies in both lighting and healthcare B2B sectors of Philips. He now works freelance as a social media Director/consultant, helping brands accelerate growth through strategic and tactical planning, AI-integrated content management, community building, social listening, and paid media activation. Clive is known for his clear, engaging speaking style and his ability to translate complex analytics into actionable insights. He frequently presents at events, on podcasts, and inside organizations, inspiring teams to build high-performing, ROI-driven social media programs.

Why guess when you can simulate? Pierre began his career in 2010 at Procter & Gamble, spending seven years mastering market research. Recognizing that traditional surveys failed to capture digital shelf complexities, he founded eMazing to revolutionize e-commerce testing. Pierre specializes in building exact, high-fidelity replicas of platforms like Amazon, Sephora, Uber Eats, and global e-pharmacies. By pioneering immersive shopping simulations, he empowers brands to safely A/B test packaging, PDP layouts, and pricing models risk-free. Pierre bridges the gap between data and real-world behavior, turning digital commerce insights into predictable, scalable growth.

Gala Grigoreva is an international speaker, marketing advisor, employee wellbeing expert, and mentor with over 10 years in leadership and 15 years of experience in global brand marketing and growth strategy. She serves as Chief Marketing Officer at Adsterra, leading global marketing initiatives and driving business growth. Gala studied Strategic Marketing at the London School of Business and Finance and expanded her international business expertise through studies at Aarhus School of Business in Denmark. She is the Community Leader of Women in Tech Cyprus and was recognized among the 20 Women in Tech Cyprus in 2023. Gala advises founders, executives, and organizations on strategic marketing, brand positioning, customer engagement, and scaling businesses in competitive global markets.

Evgeny Kozlov is the Regional Marketing Manager at Aleph, leading marketing strategy and partner enablement across Cyprus, Malta, Kazakhstan, and Azerbaijan. At Aleph, the global partner of platforms including X, TikTok, Microsoft Advertising, Reddit, Pinterest, Spotify, and Amazon Ads, he drives B2B marketing activations and strengthens platform presence across more than 60 international markets. With a background spanning business marketing, multilingual communication, and ecosystem development, Evgeny specializes in building high‑impact partnerships and scaling digital advertising solutions in emerging regions. His work focuses on connecting global media platforms with local advertisers, enabling brands to expand internationally with clarity, confidence, and measurable results . Before joining Aleph, Evgeny served as Marketing Director at the Schaffhausen Institute of Technology (Switzerland), where he established and led the marketing function for a research‑driven institution focused on advanced technology and digital transformation. He previously held senior marketing roles at Httpool and Twitter, supporting platform growth and shaping regional go‑to‑market strategies. Evgeny is also an active community builder. He leads the TechIsland MarComms Community in Cyprus, fostering collaboration among marketing and communications professionals across the island’s fast‑growing tech ecosystem.

Pantelis Vladimirou is the Co-Founder & Director of Webarts Digital Agency. Webarts is a full-service Digital Marketing agency based in Cyprus, operating since 2008. With an impressive track record and a client-centric approach, Webarts stands out as the preferred choice for comprehensive digital marketing, social media, and website design services. Pantelis has worked with a diverse clientele of over 300 customers in Cyprus.

Loucas Leonidou, with over a decade of senior marketing experience in both B2C and B2B, has navigated the dynamic landscapes of both Cyprus and UK’s corporate scenes, collaborating with large multinational companies including FTSE100 and Blue Chips. Certified in Marketing Automation and CRM, Loucas currently leads TOYOTA Cyprus’ Marketing and Customer Experience organisation, orchestrating omni-channel marketing programmes for Toyota and Lexus brands. He shoulders responsibilities extending to managing substantial budgets and ensuring alignment with global strategies. A regular participant in Toyota Europe’s Core Group meetings, Loucas contributes actively to shaping Toyota’s Pan-European marketing strategies.

Christina Kokkalou is the founder and Managing Director of IMR/University of Nicosia™, one of the leading Data Analysis and Strategic Consultancy organizations in Cyprus. With over 25 years of industry expertise, Christina has partnered with top-tier organizations, including major banking institutions, to deliver impactful, data-driven strategies that align with the complex demands of the financial sector. Under her leadership, IMR has been at the forefront of digital transformation, establishing a Market Business Intelligence unit. This unit offers innovative, customized solutions through advanced real-time and predictive analytics, enhancing customer experience, strengthening the bank’s public image, refining market positioning, and enabling precise customer profiling and segmentation. It also supports the development of new products and services, ensuring that financial institutions remain agile and responsive to market demands.

Andy Gee has helped generate over €15 million in revenue for his clients and is the Co-Founder of Onlyseo agency. Through a Search Everywhere Optimisation approach, he helps businesses get found by potential customers at the exact moment they’re looking for the products and services they offer. He also helps business owners generate more leads & revenue through personalized AI outreach campaigns, physical marketing packages, and other creative growth hacking strategies.

Constantinos Ntaltas is the Managing Director of RedWolfOgilvy and Chairman of the Board of Directors of Cyprus Advertising Agencies Association (SDEK). Since 2026, he also serves as President of the newly established Association of Greek Professionals of Cyprus (SELEK), contributing to the strengthening of professional and business ties between Greece and Cyprus. He comes from the field of Mass Media and Communications, where since the mid-1990s he has held executive positions in Greek television channels, radio stations, newspapers, websites, and communication agencies. In addition, beyond this sector, he has been involved in political strategies in Greece and Cyprus, in campaigns for leading international brands, and has successfully managed dozens of communication crises on behalf of many clients. He has also served as a member of the judging panel for the European Effie Awards and has participated in award-winning projects that have received more than 80 distinctions in Greece and Cyprus. He is the founder of the Larnaka International Marathon Radisson Blu, one of the leading international sporting events in Cyprus, bringing together thousands of participants and visitors every year. Almost all these companies and initiatives began as just an idea…

Filippos Siakavaras is the Head of Digital Marketing at RedwolfOgilvy, one of Cyprus’s top advertising agencies. With a strong background in performance marketing and digital strategy, he leads campaigns that blend data with bold ideas—driving real impact for both local and global brands. Filippos brings over a decade of experience in digital, helping brands thrive across platforms like Meta, Google, TikTok, and more. His approach balances measurable results with storytelling that resonates. He’s also active in mentoring and sharing insights within the marketing community, committed to pushing the industry forward in Cyprus and beyond.

Marketing and communications professional with extensive experience in social media strategy, content marketing, influencer campaigns, and client management. Currently Co-Managing Director of the Content Department at Gnomi Integrated Communications, leading a multidisciplinary team and overseeing digital communications for major local and international brands. Skilled in developing integrated content strategies, managing large-scale campaigns, driving audience engagement, and building strong client relationships. Combines strategic thinking with hands-on execution, team leadership, and a deep understanding of digital trends, consumer behaviour, and platform-specific content.

Petros Heracleous is the General Manager of Orb Communications, with extensive experience in digital marketing, communications, and brand strategy. He has led numerous successful campaigns, helping brands connect with their audiences through content-driven storytelling, social media innovation, and influencer collaboration. Passionate about the power of digital to shape perceptions and drive engagement, Petros brings strategic insight and creative thinking to every project, contributing to the growth of the digital marketing landscape in Cyprus.

Andrea Hadjivasiliou has been ‘living’ in the world of brand transformation, for more than 18 years and she has been nothing but a passenger in this journey. Fascinated early on with the way the mind of the consumer works, she has kept herself busy enough in staying curious about all the things she doesn’t know and challenge the things she does know. Today, she is the Chief Operating Officer at Partners Connected Communications and has had the privilege of working on some of the biggest projects led and for some of the most intriguing brand names in the Cyprus market. Her professional path at Partners, begun as the Business Development lead, then moved on as Client Services Director, giving her the opportunity today as COO, to share her knowledge and expertise on various facets relating to connected communications. The prior affiliation of the agency with the network of VML, gifted her with an abundance of insights, new methods and strategy models that proved to be extremely useful for the agency’s client portfolio. Eager to further examine the challenging and ever-changing world of communications, she continues to play a vital part in carrying out agency led market research, in understanding how the trends and the communications’ environment affect consumer behavior today.

Andreas Pavlou holds a BSc in Computer Science and an MBA in Marketing from the St. John’s University in New York. He has been employed at DeLeMa McCann since 2005 and he is currently serving as the Managing Director.  Andreas firmly believes that change can only lead to improvement, as the marketing industry is rapidly adapting and transforming to a consumer dominant “ball game”. The ability to adapt and master change is a challenge that can only be addressed with constant learning and an open mind that fits into a strategic plan that has been carefully drafted. We learn from our mistakes, we fall, we push on and evolve. “Falling down is permitted…getting up is compulsory”

Andreas Anastasiades is the director of strategy and digital marketing at the advertising and communications agency Telia & Pavla BBDO. After having studied Computer Science and Technology Entrepreneurship at the University of Bristol and UCL respectively, Andreas gained industry experience working with tech startups before joining the agency in 2013. Andreas particularly enjoys the use of strategic communications and innovative marketing tech to help brands solve real business problems and capitalize on growth opportunities.

Natasa Perdiou is the Country Manager of Action Cyprus, part of Action Global Communications. With a decade of experience, she has worked with leading local and global brands, and she has been at the forefront of innovation in the local advertising industry, bringing award-winning campaigns to life. Before joining Action, Natasa held the position of Director of Communications, E-commerce & Digital Marketing at C.A.Papaellinas Group. Currently leading the team at Action Cyprus, she brings valuable knowledge to develop consumer-centric integrated communications strategies. Natasa holds an MA in Political Sciences, an MA in Digital Marketing, and a BA in Media Communications.

A first-class honours graduate in economics and finance from the London School of Economics, he is a member of the Institute of Chartered Accountants in England and Wales and holds a diploma in corporate governance from the Institute of Directors. His career includes 20 years as chief executive officer for leading groups in Cyprus and internationally, notably at one of the world’s premier online financial investments trading firms. With extensive experience in corporate governance, he has held executive directorships at listed public companies and various other organisations. He currently serves as the chairman of the council of the University of Cyprus.

Theodoros Middleton, born in Cyprus in 1978, has a solid educational background in Law, with Bachelor’s and Master’s degrees from East Anglia School of Law and Queens Mary University of London. Upon his return to Cyprus in 2004, he worked as a lawyer at the legal firm Chrysafinis & Polyviou for a number of years and since January 2010, he dealt with real estate investments. In 2012, he co-founded Invelopment Partners Ltd, an investment company with a mixed portfolio of companies. For the past years, he has been acting as the CEO of DIGITAL TREE GROUP and in 2021, he has taken on the role of Executive Chairman. Through his practical experience, he has acquired a substantial understanding of Media, Global Mega Trends and the ability to recognize talent and opportunities.

With the launch of the magazine Must in 1999, Demetris Lottidis established a small magazine publishing business that, along with his brother Christis, has grown into one of the most significant media conglomerates in the nation. He is regarded as one of Cyprus’ media industry’s forerunners. He founded numerous Cypriot print and digital publications (such as Man magazine, Beautiful People Magazine, DECO, and WiZ Guide), as well as Must fashion, street festivals, and other events. In 2008, he spearheaded the initiative to publish the historic Athenian newspaper KATHIMERINI in Cyprus as a collaboration with its parent newspaper KATHIMERINI, with the goal of creating Cypriot media characterized by quality and propriety, supporting Cyprus’s European direction. He founded the Digital Agenda Cyprus Summit, which aims to establish an annual regional technology conference that will support the country and the broader region as a hub for the exchange of ideas and solutions for humanity’s future. He studied journalism and law at the Kapodistrian University of Athens and has a Master’s degree in  Communication Policy Studies from the CITY University of London. He is a supporter of biodiversity and sustainable development, serves on numerous boards and associations for the media industry, and has been publishing articles on a regular basis for 25 years.

Elena Olympiou is a radio professional, an actress, and podcast host. She studied Acting, International Studies with Master’s Degree in Human Rights and Democratization. She is known for her strong communication skills, and thoughtful presence across media and live formats.

Konstantina Neofytou is a Communication Manager at Bank of Cyprus with a strong background in journalism, financial storytelling, and native content creation. Her years in mainstream media give her a holistic understanding of how narratives perform across both traditional and digital channels. She specializes in native content that bridges business driven communication with modern, audience-centric formats. Her work ranges from corporate and financial storytelling to youth-oriented content. She also contributed to the Cyprus Delegation to Junior Eurovision, developing the native content for the country’s representatives. She holds a Master’s Degree in European Journalism from the Cyprus University of Technology and a Bachelor’s Degree in Accounting & Finance from the University of Manchester. She also holds an HRDA Trainer Certification.

Konstantinos Kosmas is a senior Marketing and Business Development executive with more than 20 years of international professional experience across Greece and Cyprus. Throughout his career, he has led strategic growth initiatives, commercial transformation projects, and brand development programs across the advertising, insurance, entertainment, and communications sectors. Recognized for his strategic mindset, commercial acumen, and people-centric leadership style, he has consistently delivered sustainable business growth, strengthened brand positioning, and cultivated high-performing teams and partnerships. As Vice President of SELEK (Association of Greek Entrepreneurs in Cyprus), he actively contributes to fostering entrepreneurship, innovation, and business networking, supporting the development of a dynamic and collaborative business community in Cyprus and the wider region.